OMIT Studios

Pkwy

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A branding and visual identity system for PKWY.
The official merchandise and licensing collaboration between Stance Socks and Dwyane Wade.

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— The logo is directly inspired by the aerial perspective of intersecting highways. The diamond enclosure helps separate the icon from any other branding it might be paired with.

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The logo is directly inspired by the aerial perspective of intersecting highways. The diamond enclosure helps separate the icon from any other branding it might be paired with.

omit-studios-miami-pkwy-wade-branding-4.jpg
— The wordmark is set in a completely custom font. The road-like curves found in the wordmark are similar to those found in the logomark. The unique characteristics of the wordmark allow it to be used on its own or paired with the logomark.

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The wordmark is set in a completely custom font. The road-like curves found in the wordmark are similar to those found in the logomark. The unique characteristics of the wordmark allow it to be used on its own or paired with the logomark.

— One of the objectives of the logo was to provide excellent reproduction quality for a variety of print and digital processes including embroidery and 1-color applications.

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One of the objectives of the logo was to provide excellent reproduction quality for a variety of print and digital processes including embroidery and 1-color applications.

omit-studios-miami-pkwy-wade-branding-7.jpg
— “We don’t just make socks, we make true colors. New collections to reveal the uniqueness of your voice. New styles to amplify the passion in your heart.” - Dwyane Wade

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“We don’t just make socks, we make true colors. New collections to reveal the uniqueness of your voice. New styles to amplify the passion in your heart.”
- Dwyane Wade