Taquiza

Visual identity, branding, website design, and merchandise for Taquiza, Miami’s authentic taco restaurant. Project created in collaboration with Coster Creative.

Services

• Visual Identity

• Restaurant Branding

• Logo Design

• Illustration

• Website Design

• Apparel and Merchandise Design

Illustration, Logo Design, and Branding

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The strategy was to create a more legible system compared to the previous script logo that was used for years. The restaurant was opening 2 new locations so ease of application was considered.

Visual Identity and Typography Design

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The final wordmark is a serif typeface with a custom "Q." The newly designed "Q" created a flat, horizontal wordmark that can be easily paired with a tagline or any other branding.

Website Design

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The visual identity from the branding phase of the project was then applied to a completely custom website design. Dynamic layouts and beautiful photography creates an engaging user experience.

Merchandise and Apparel Design

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Omit Studios illustrated custom Miami / Florida - inspired designs for t-shirts and hats. We also created a playful concept for hurricane prayer candles. The candles are sold at all Taquiza locations.