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HM Homes

We created a completely bespoke website design for Michigan's premier luxury custom home builder, HM Homes. The project started out with an evaluation of their previous website, plus a download of the current assets and future business goals. From there, we created a new site map, wireframes, designed the user experience, and developed the final website.


HM Homes

The luxury custom estate builder, HM Homes, approached us with the task of redesigning their website and migrating it from a Squarespace template to a completely custom frontend running on a Wordpress content management system.

 

Scope

  • Responsive Website Design

  • Website Development

  • Site Map Strategy

  • Wireframe Concepts

  • Navigation Strategy

  • User Experience Design

  • Site Plan Renderings

  • Copywriting

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Website Audit and Discovery


The project commenced with an evaluation of the client's previous website, a download of the current assets, and a review of their future business goals. From there, we created a new site map, wireframes, designed the user experience, and developed the final website.

 
 
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SEO Services and Best Practices For Website Development


Our website redesign projects have potential to increase organic traffic as seen in the chart below. We were able to achieve these results by using optimized images, properly compressed video, alt tags, meta descriptions, and title tags. These best practices are implemented into every website redesign project and they also satisfy many ADA compliance requirements.

 
 
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Site Plan and Rendering Designs


Our architect created a site plan rendering of the community with a modern and minimal aesthetic that would match the refined characteristics of the website.

The renderings were delivered to our design team who crafted a legend for the map plus custom tooltips for each homesite. Our web developer coded the site plan so that users can hover over individual homesites in order to see the sale status, address, and unique features.

 
 
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Website Design and Development Services


Interested in starting a web design and web development project? Contact us today to learn more about our website design services. Our experts can help with everything from wireframes, SEO, user interface design, user experience, and website development.