A visual identity & brand strategy studio
omit-studios-miami-pkwy-wade-branding-.jpg

PKWY

PKWY is a garment company specializing in the production of merch-driven apparel for licensing agreements. The brand is a business collaboration between Dwyane Wade and Stance socks.


PKWY

PKWY is a garment company specializing in the production of merch-driven apparel for licensing agreements. The brand is a business collaboration between Dwyane Wade and Stance socks.

 

Scope

  • Visual identity

  • Branding

  • Logo design

  • Typography design

omit-studios-miami-pkwy-wade-branding-.jpg

The logo is directly inspired by the aerial perspective of intersecting highways. The diamond enclosure helps separate the icon from any other branding it might be paired with.
omit-studios-miami-pkwy-wade-branding-9.jpg
omit-studios-miami-pkwy-wade-branding-8.jpg
omit-studios-miami-pkwy-wade-branding-10.jpg

The wordmark is set in a completely custom font. The road-like curves found in the wordmark are similar to those found in the logomark. The unique characteristics of the wordmark allow it to be used on its own or paired with the logomark.
omit-studios-miami-pkwy-wade-branding-15.jpg

The brand launch was set for Miami and Wade was creating some interest via social media. We created 6 sock designs for the Wade collection plus 3 pattern designs for a collaboration with the Boston Red Sox.
omit-studios-miami-pkwy-wade-branding-7.jpg
omit-studios-miami-pkwy-wade-branding-17.jpg
omit-studios-miami-pkwy-wade-branding-11.jpg
omit-studios-miami-pkwy-wade-branding-12.jpg
omit-studios-miami-taquiza-tacos-branding-1.jpg
omit-studios-miami-pkwy-wade-branding-13.jpg
omit-studios-miami-pkwy-wade-branding-14.jpg