A visual identity & brand strategy studio
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Weldwork

Visual identity, branding, strategy and positioning for the second generation, Detroit door and window fabricators.


Weldwork

Visual identity, branding, strategy and positioning for the second generation, Detroit door and window fabricators.

 

Scope

  • Visual identity

  • Branding

  • Logo design

  • Strategy

  • Positioning

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A variety of logomarks and wordmarks were created. Our strategy was to create a more legible system compared to the previous script logo that had been used for years.
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We developed language based on the positioning of the brand. In addition, we created several type treatments and graphic elements that could be applied to different collateral.
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